What are you trying to change?
The outcome you want, the workflow that feels broken, or the opportunity you see.
A difficult problem. A new possibility.
An idea you can’t stop coming back to.
You don’t need a complete brief. A little background is enough to start working out the right questions.
The outcome you want, the workflow that feels broken, or the opportunity you see.
Your existing systems, data, team, and the constraints we should understand.
A useful first milestone, an important deadline, or the assumption you need to test.